About Us

Influenstar was founded by Ruth Morris in 2020 amidst the global pandemic, to help challenge fast-fashion and encourage more people to shop sustainably. We are an ethical jewellery brand with a range of earrings, necklaces, pendants, bracelets and rings, all of which are gold-plated and made from recycled 925 silver and shipped in eco-friendly packaging. 

Since launching Influenstar during Black Friday weekend last year, Ruth’s goal has been to make sustainable fashion more accessible to our customers whilst educating them on the wider impact of fast fashion upon the environment. Affordably priced between £18 - £75, each piece is hand-finished and allows you to stay on trend, guilt-free, without hurting the future of the planet.

Influenstar brings together Ruth’s passion for "sparkly things” and saving the planet: in her words, fashionable jewellery shouldn't have to cost the earth.

“From our packaging to our stock, it was extremely important to me from the get-go that we’d be able to provide our customers with guilt-free, quality products that don’t compromise style or sustainability, as much as possible.


Whilst many brands are introducing ‘conscious’ or ‘sustainable’ lines or ranges of products, my vision with Influenstar is to ensure that our entire inventory only consisted of jewellery pieces that utilise recycled materials alongside offer eco-friendly packaging. This way, we’re doing as much as possible to offer our customers a more sustainable option than fast fashion and helping to educate them on consumer responsibility”. – Ruth Morris

Choosing recycled jewellery omits the damaging mining and refining processes of extracting new resources from the earth: skipping this process creates less waste, cuts down on CO2 emissions and reduces water usage without compromising on style, durability or sustainability.

Most recently, we secured a styling campaign with singer-songwriter Ella Henderson: she was pictured wearing our jewellery whilst appearing on The Graham Norton Show and Channel 4’s Sunday Brunch, which was incredibly exciting!


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